Aerie is featuring new ads with unretouched models.
This one in particular gets me. Look at the rolls between her breast and her underarm. Guess what? I have those too. And I bet if you are not a lingerie purchaser you don’t even notice those rolls but man…I REALLY hope other companies take on this approach. Like, it’s for sure working on me and if they have stuff in my size I will buy them immediately.